More brokers use feng shui on model homes


Feng shui, an ancient Chinese art aimed at creating harmonious living environments, is gaining traction among real estate agents faced with finicky buyers and unusual floorplans, according to this video from the Wall Street Journal. Susan Chan, a feng shui expert, said she’s used her expertise to help brokers organize model apartments that are pleasing to the eye. Of course, Chan is hardly the first to use age-old traditions in the modern real estate market. As The Real Deal reported in 2009, feng shui, along with cleansing rituals like “smudging” have grown in popularity among residential brokers.

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