From the New York March issue: In 2001, given the choice between money and fame, Barbara Corcoran chose money. The self-made Queen of New York Real Estate cashed out — selling the Corcoran Group to NRT for $66 million — but quickly regretted losing her personal brand.
In “Shark Tales: How I Turned $1,000 into a Billion Dollar Business,” out last month, Corcoran writes of her post-business period as “secretly miserable” and without purpose. She missed, she writes, her legions of “adoring brokers.”
Now a “Shark Tank” judge, Corcoran — never one to miss a publicity opportunity — timed her book’s launch with the beginning of the TV show’s second season. The “Today” show contributor shares her best self-branding tips in “Shark,” co-written by Bruce Littlefield and published by Portfolio/Penguin.
The Real Deal combed the new sections (the book was previously published as “If You Don’t Have Big Breasts, Put Ribbons on Your Pigtails” in 2004) for gems. [more]