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LeBron James invests in retail chain

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The Aventura Mall will be the site of a new retail chain in which Miami
Heat star LeBron James is a minority investor. The first in a series of
UNKNWN stores, which was first planned to be in Akron, Ohio, comes from
James’ friendship with the Fontainebleau Hotel’s Jeffrey Soffer. “LeBron
James has become a world-renowned brand and we’re very excited to
partner his new retail concept,” said Ted Siegal, vice president and
director of leasing for Aventura Mall. [Miami
Herald]

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AventuraCelebrity Real EstateJeffrey Soffer