The Real Deal Miami

LeBron James invests in retail chain

June 09, 2011 10:14AM

The Aventura Mall will be the site of a new retail chain in which Miami
Heat star LeBron James is a minority investor. The first in a series of
UNKNWN stores, which was first planned to be in Akron, Ohio, comes from
James’ friendship with the Fontainebleau Hotel’s Jeffrey Soffer. “LeBron
James has become a world-renowned brand and we’re very excited to
partner his new retail concept,” said Ted Siegal, vice president and
director of leasing for Aventura Mall. [Miami