Cervera to market new iStar condo

Alicia Cervera LaMadrid, managing director of Cervera Real Estate, and Ocean House

iStar Financial chose Miami-based Cervera Real Estate to market its forthcoming condominium in the South of Fifth section of South Beach, the firm announced.

“Cervera’s market knowledge and keen awareness of tastes and trends are integral to our plans for the reposition and launch of this one-of-a-kind South Beach property,” said Anthony Burns, senior vice president of iStar Financial. Yesterday, managing partner Alicia Cervera LaMadrid was named one of South Florida’s top power brokers. She boasted of the “exclusivity” of the units in a statement.

iStar is investing millions of dollars into redesigning the three-structure complex, which includes two redeveloped existing towers and a third, seven-story structure. In total, the complex has 28 residences.

The complex, dubbed “Ocean House,” has a private beach club, a gym, a spa, a beachfront pool and 24-hour butler services. iStar brought also announced it brought on the DYL Group to serve as a consulting developer. — Adam Fusfeld