Golf Outing Tickets

The Real Deal Miami

Florida among strongest markets of improving U.S. hotel sector

March 16, 2012 11:15AM

South Beach's Sense Hotel

The national hospitality sector is heading to its third year of recovery, according to a report from Marcus & Millichap. Hotel occupancy nationwide is expected to reach nearly 61 percent this year, with ADR slated to increase by 4 percent on a year-over-year basis. The three strongest hotel markets are North Dakota, Nevada and Texas at present. The average daily room rate in the U.S. is projected to rise to $105.70 this year, up from $101.60, with revenue slated to grow by 5.9 percent. Florida has the nation’s fifth-strongest hotel market, according to the report, with an index value of 106.7, tied with Michigan. The statewide occupancy rate in 2011 was 62.9 percent in Florida. — Alexander Britell