The secrets real estate agents keep

Are open houses as effective as they used to be, or are they merely used to make sellers feel better? Agents say that it’s the former, one of a number of broker secrets divulged in a piece in Reader’s Digest. “It does give the seller some exposure, but the real motivation for a Realtor wanting to do them is to pick up clients,” said Terry Story of Coldwell Banker in Boca Raton. [Sun Sentinel]