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The Real Deal Miami

The secrets real estate agents keep

March 16, 2012 09:45AM

Are open houses as effective as they used to be, or are they merely used to make sellers feel better? Agents say that it’s the former, one of a number of broker secrets divulged in a piece in Reader’s Digest. “It does give the seller some exposure, but the real motivation for a Realtor wanting to do them is to pick up clients,” said Terry Story of Coldwell Banker in Boca Raton. [Sun Sentinel]