The Real Deal Miami

South Florida hotel sector continues improvement

April 24, 2012 01:30PM

Prime Hotel in South Beach

South Florida’s hotel market posted strong numbers across the board in March, showing improvement in occupancy, daily rates and revenue per available room, according to STR, the Miami Herald reported. South Florida hotel rates rose 9 percent to $206 per room, with revpar up 9 percent to $177. Overall, the U.S. hotel market saw a 4 percent increase in occupancy, along with a 3.9 percent improvement in the average daily rate. “A very strong March contributed to a solid first quarter showing for the industry,” said Amanda Hite, president of STR. “Spring breaks, unseasonable warm weather across the country and the fact that March included 10 Fridays and Saturdays compared to only eight in 2011 helped boost monthly and first-quarter performance.” [Miami Herald]