The Real Deal Miami

Customer service key in mortgage selection

March 01, 2013 04:00PM

Close to a third of mortgage shoppers are willing to pay a premium for superior customer service, a new survey examined by the New York Times shows.

The survey—conducted by the Carlisle & Gallagher Consulting Group – was weighted towards the upper end of the market, and showed that although price was still the most important factor in the mortgage-selection process, a certain segment of consumers would pay more for a less stressful application process.  [more]