Douglas Elliman focuses on drawing more wealthy buyers to SoFla

Miami /
Jun.June 06, 2013 02:00 PM

Douglas Elliman is bringing its top 100 top-producing agents to Miami next week for a retreat on how to draw more wealthy buyers from Greater New York and overseas to South Florida, the company told The Real Deal today.

“A large portion will be devoted to educating our agents and managers from across the company about our spectacular new developments in South Florida, so they can provide the best insights to their clients,” Dottie Herman, Douglas Elliman’s president and chief executive, said in an email.

The four-day retreat, which begins Sunday at the Ritz Carlton Key Biscayne, will be packed with field trips to new developments and the brokerage’s top exclusive listings across South Florida. The agents represent clients in both South Florida and New York, including New York City, Long Island, Westchester County and the Hamptons.

“A lot of the buyers we’re seeing in South Florida right now, especially in these new developments, are from the New York metropolitan area,” Vanessa Grout, Douglas Elliman’s Florida chief executive, said in a news release.

Quarterly reports for Miami are available in Spanish and Portuguese.

The tours will include Ian Schrager’s The Residences at the Miami Beach Edition, where two adjacent penthouses sold for $34 million earlier this year, setting a record for the region’s most expensive condo transaction; Faena House, where Elliman hopes to shatter records with a $50 million penthouse; and Palau Sunset Harbour, a 45-unit complex that is 100 percent reserved pre-construction.

Herman also announced that Douglas Elliman will continue its push to bring more foreign investors to South Florida by rolling out a new global campaign this fall with international affiliate Knight Frank residential. On its website, the property consultancy lists homes in Botswana, Nigeria, Zimbabwe, Bahrain, Qatar, Hong Kong, South Korea, Vietnam and across Europe. –Emily Schmall


Related Articles

arrow_forward_ios
Denver Bright, Neil Solomon and William Talbert III
Movers & Shakers: Denver Bright returns to Elliman, PropertyForce promotes CEO & more
Movers & Shakers: Denver Bright returns to Elliman, PropertyForce promotes CEO & more
Palm Beach (iStock)
Lack of inventory limits South Florida resi sales as prices rise: Elliman
Lack of inventory limits South Florida resi sales as prices rise: Elliman
These brokerages are winning South Florida’s talent wars
These brokerages are winning South Florida’s talent wars
These brokerages are winning South Florida’s talent wars
From left: Douglas Elliman's Julian Cohen and CEO Jay Parker (Getty Images, Douglas Elliman, iStock)
Miami Beach agent Julian Cohen returns to Douglas Elliman
Miami Beach agent Julian Cohen returns to Douglas Elliman
Jay Parker, Sally Daley, Joseph Schlitt and Joseph O’Neill (Douglas Elliman, iStock)
Douglas Elliman expands to Vero Beach, as more brokerages head north
Douglas Elliman expands to Vero Beach, as more brokerages head north
Marisela Cotilla, Rachelle Hirt-Beres and Scott Gerow (Compass)
Movers & Shakers: Boca Raton team joins Compass
Movers & Shakers: Boca Raton team joins Compass
(Illustration by Kevin Rebong for The Real Deal)
“One non-stop boom”: After surge in home sales, inventory keeps shrinking in South Florida
“One non-stop boom”: After surge in home sales, inventory keeps shrinking in South Florida
Inset: Jay Philip Parker, Alicia Cervera Lamadrid, Edgardo Defortuna
Real estate developers, brokers court Art Basel Miami Beach attendees
Real estate developers, brokers court Art Basel Miami Beach attendees
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...