Renegade real estate broker and investor Jeff Morr, the chief executive and founder of Miami-based Majestic Properties, is launching a new design firm, Itsuv Design Lab, with French architect and designer Jasmine Stine, according to an interview with the South Florida Business Journal.
“We’re working on everything from single-family home design to high-rise design and finish,” Morr said, adding that the new firm has six projects underway and aims to take on 12 per year.
Morr told the Journal the firm will focus on properties in the emerging Miami enclaves of Midtown, the Design District and Edgewater, for which he was an early proponent.
“Single-family homes and condos used to be viewed as commodities – very similar in many ways,” Morr said. “Today, homes are more frequently viewed as ‘statements’ about the resident and their values. So design of the structure, the allocation of space and all the interior elements tend to be much more personal.” [SFBJ] — Emily Schmall