Virgin Hotels, a division of Richard Branson’s Virgin Group, launched an office in the Miami neighborhood of Coconut Grove, the Miami Herald reported.
Ten employees moved into a building last month on South Bayshore Drive, a space shared with Virgin Mobile Latin America. Virgin Hotels wants to develop at least two hotels in Fort Lauderdale, Miami Beach or the Brickell neighborhood, CEO Raul Leal told the newspaper. An office in Miami gives the company access to South Florida as well as Europe, the Caribbean and Latin America, Leal said.
When Virgin Hotels formed in 2010, it aimed to target Miami as part of its plan to invest $500 million in the acquisition and transformation of 150- to 400-room urban hotel properties in the U.S., as previously reported. [Miami Herald] – Mark Maurer