The Real Deal Miami

Florida wants 100M visitors in a year

State watchdog group estimates that extra tourism would add 121K jobs
AmwayCenter-Orlando

Amway Center, 400 West Church Street, in Orlando (Credit: Populous)

Florida tourism is 8.5 million visitors shy of an ambitious goal Gov. Rick Scott revealed today.

Scott said he would like to reach the milestone of 100 million people to visit the state in a year, according to a report from fiscally conservative watchdog group Florida Tax Watch. He did not specific a deadline for reaching the target number.

The head count of visitors has increased an average of 2.4 percent per year over the last 10 years.

Florida Tax Watch found that the boost in tourism would create 121,298 jobs with an average salary of $43,752 per year. [Orlando Sentinel]Mark Maurer