ISG takes over marketing and sales at Crimson

Miami /
Sep.September 19, 2013 02:13 PM

UPDATED, 7:00 p.m., Sept. 19: The Harvard Business School graduate duo Stephan Gietl and Fernando Levy Hara, who form the mckafka development group, have replaced Baker CVR LLC with ISG World to sell the remaining units in their first project together, the aptly named Crimson.

The 90-unit, LEED silver tower planned for Edgewater is selling one- to three-bedroom units, ranging in size from 780 to 1,600 square feet, and including six penthouses.

The amenities deck, referring to in marketing materials as the C-Club, includes a pool, a landscaped promenade, hot tub, mini-theater, cyber café and zen room.

Mckafka initially hired Condo Vultures consultant Peter Zalewski as an advisor on pricing and tapped Baker CVR LLC, a joint venture between Toronto-based Baker Realty and Condo Vultures Realty, owned and managed by Zalewski’s wife, Jenny Huertas, as the project’s exclusive brokerage.

“We went through every option, every detail, and Peter would tell us how that didn’t work at so-and-so building, and that’s literally how we designed the Crimson,” Levy Hara said during a presentation in June.

Mckafka switched horses to ISG World to improve its targeting of Latin American buyers, according to ISG spokesperson Rachel Levy.

“After [Baker] CVR successfully sold 30 percent of the building, mckafka development group thought it was in their best interest to work with a company with an extensive broker database throughout Latin America as a lot of the buyers in this region are from there,” Levy told The Real Deal in an email.

Barbara Lawlor, the president of Baker Realty, said the joint venture corporation continues to have a relationship with mckafka. “Our record stands for itself,” Lawlor said in an email to TRD. — Emily Schmall

CORRECTION: Mckafka initially tapped Baker CVR LLC, a joint venture corporation created specifically to handle the Crimson listing, and not Condo Vultures Realty, as previously reported.


Related Articles

arrow_forward_ios
https://therealdeal.com/sanfrancisco/2021/10/19/sf-planning-commission-chooses-laundry-over-housing/
Surfside collapse mediation hits standoff, as rival sides dig in heels on disbursements
Surfside collapse mediation hits standoff, as rival sides dig in heels on disbursements
Don Peebles, Michael Swerdlow and a rendering of the development (Black 55)
Don Peebles drops remaining $160M claims tied to Overtown development lawsuit
Don Peebles drops remaining $160M claims tied to Overtown development lawsuit
Lissette Calderon and renderings of The Julia (Neology Life)
Lissette Calderon scores $78M construction loan for second Allapattah multifamily project
Lissette Calderon scores $78M construction loan for second Allapattah multifamily project
From left: Cavalli Tower with Hussain Sajwani of Damac and the Surfside condo collapse site (Damac, Wikimedia, Getty)
From Dubai to Surfside: Inside Damac’s plans to redevelop the tragic site
From Dubai to Surfside: Inside Damac’s plans to redevelop the tragic site
Pompano Beach mixed-use project scores $45M construction loan
Pompano Beach mixed-use project scores $45M construction loan
Pompano Beach mixed-use project scores $45M construction loan
Hines pays $57M for office building dev site in Fort Lauderdale’s FATVillage
Hines pays $57M for office building dev site in Fort Lauderdale’s FATVillage
Hines pays $57M for office building dev site in Fort Lauderdale’s FATVillage
Dubai developer’s $120M contract for Surfside site approved, appraisal for unit owners totals $96M
Dubai developer’s $120M contract for Surfside site approved, appraisal for unit owners totals $96M
Dubai developer’s $120M contract for Surfside site approved, appraisal for unit owners totals $96M
Damac Properties founder Hussain Sajwani and the Surfside collapse site (Damac, Getty)
Dubai developer revealed as $120M bidder for Surfside collapse site
Dubai developer revealed as $120M bidder for Surfside collapse site
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...