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South Florida

StreetEasy shutting down SoFla website

Zillow CEO Spencer Rascoff and StreetEasy's South Florida site
Zillow CEO Spencer Rascoff and StreetEasy's South Florida site

From the New York site: StreetEasy is shutting down its websites in the South Florida market, as well as those in Washington and Philadelphia. The popular listings website — which Zillow acquired in August for $50 million — will now make the New York metropolitan area its exclusive focus.

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“We have realigned our focus to the New York metro market,” the company said in a statement on its Washington website. Sofia Song, StreetEasy’s vice-president of research, told Bloomberg News that the three sites would be out of operation as of Oct. 11. In those three markets, its parent company Zillow is the leading listings website, Song added.

Zillow’s acquisition of StreetEasy was a way for the company to tap into the elusive New York City market, as The Real Deal reported. But since the takeover, brokers have been complaining that the site’s redesign is a step backwards. [Bloomberg News] – Hiten Samtani

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