The latest report from Smith Travel Research shows Broward County’s average hotel occupancy reached 74.7 percent last year, up from 72.4 percent in 2012, the Sun-Sentinel reported. The occupancy increase came despite a year-over-year decline from 74.3 percent occupancy in December 2012 to 71 percent last month. Broward’s average room rates jumped from $114.59 in 2012 to $119.33 last year.
Palm Beach County hotel occupancy surged from 67.4 percent in 2012 to 71.6 percent last year. Year-over-year occupancy rose from 66.5 percent in December 2012 to 71 percent last month. Average room rates increased from $140.92 in 2012 to $145.84 in 2013.
Broward tourism officials expect to break last year’s record of 13.1 million visitors in 2014, while Palm Beach County projects more than six million visitors. [Sun-Sentinel] — Eric Kalis