Developers Richard LeFrak and Barry Sternlicht hosted a private party for about 250 guests showcasing a sample of units at 1 Hotel & Homes South Beach on Friday.
The New York real estate mogul said they have already sold 100 out of 156 units. The property, located at 2399 Collins Avenue, is expected to be sold out by the end of the tourist season.
“We are trying to show everybody what a great hotel and condo project we have put together,” LeFrak said. “We always felt showing the baby would always be better than the baby picture.”