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Miami-based Zyscovich leaves mark on Times Square

Knickerbocker Hotel in Times Square
Knickerbocker Hotel in Times Square

A Miami-based architecture firm has left its footprint on Time Square’s Knickerbocker Hotel.

Zyscovich Architects announced Tuesday that it designed new signage for the historic building in New York.

The design is a modern interpretation of signage, encompassing the first and second floors, according to a press release. 

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Zyscovich received permission from the New York City Landmarks Preservation Commission to restore the street-level facades. Animated LED panels and graphics sit above the street-level retail stores.

The 14-story building was built in 1906 and has 300,000 square feet of space. It’s being remodeled as a luxury hotel and is slated to open this week.

Tibor Hollo recently hired Zyscovich for the interior design of the Panaroma Tower in downtown Miami and in January, the architecture firm was tapped to redesign Miami’s Bayside Marketplace. — Sean Stewart-Muniz

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