Vhernier, the Italian jewelry brand, has chosen Miami’s Design District to open its second location in the United States.
The new store, at 140 Northeast 39th Street, in the Palm Court Plaza, opens Tuesday. Vhernier is leasing its 600-square-foot space from Craig Robin’s Dacra, the development firm that is spearheading the transformation of the district.
“We wanted to open in the Design District because we are a contemporary, high jewelry company, and our pieces are inspired by art and design,” Cristiana Vigano, Vhernier’s New York-based spokeswoman, told The Real Deal. “So the Design District is really the perfect box for our brand.”
Vhernier, whose handmade jewelry is produced by artisans in Italy, also chose Miami as a base to attract the Latin American market, she said.
The Italian brand, which is based in Milan, opened its first freestanding store in the U.S. in Beverly Hills six years ago. Vhernier also has shops inside Saks Fifth Avenue stores in New York, Palm Beach, Houston and Beverly Hills. Globally, the Italian jeweler has boutiques in Milan, Capri, Rome, Venice, Geneva, Athens and Dubai, Vigano said.
Vhernier joins other high-end jewelry brands that have opened in Miami’s Design District. Last weekend Tiffany & Co. celebrated its opening. Other jewelers that have recently opened in the district include Bulgari, Cartier, Hublot and Piaget.
“The Palm Court Plaza in the Miami Design District has assembled one of the most interesting collections of international watch and jewelry boutiques in the U.S.,” Robins said. “Vhernier, with its spectacular creativity and sophistication, is an important addition to our collection,”