PHOTOS: On the scene at 1 Hotel South Beach hospitality industry panel

The Greater Miami & The Beaches Hotel Association hosted a panel at 1 Hotel & Homes South Beach this week, which included executives from PricewaterhouseCoopers and Robert Finvarb Companies.

The panel, How to Entice Guests and Drive Revenue, discussed challenges and solutions to building hotel brand appeal and revenue. PwC’s Jonas Niermann moderated the panel, which included panelists Seth Gadinsky, co-founder of H3 Hospitality and owner of Gadinsky Real Estate; Borja Alvarez de Estrada, brand franchisee of Purobeach; Liubasha Rose, VP of design at Starwood Capital; and Brian Vujnovic, VP and director of operations at Robert Finvarb Companies.

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Purobeach, a luxury beach club with locations from Portugal to Dubai, told The Real Deal that the company is scouting sites in Miami-Dade, with plans to open two hotel locations.

“Many of our customers from Europe are coming here, and they want to experience what they have in Europe,” Borja Alvarez de Estrada said during the panel at 1 Hotel South Beach on Tuesday. — Katherine Kallergis