Miami Beach Nike goes retro Deco

Miami /
Apr.April 15, 2015 11:15 AM

It’s not every day that the Miami Beach Historic Preservation Board endorses the demolition of a building on the city’s pedestrian-only retail juggernaut, Lincoln Road, but Nike is not your average retailer.

Nike’s plans to demolish a large one-story domed building that straddles the corner of Lenox and Lincoln Road — that has largely been derided as an eyesore since it was built in 1999  got approval from the board after a presentation from design powerhouse firm Touzet Studio late Tuesday.

The Miami firm unveiled plans for a roughly 30,000-square-foot multistory building incorporating design elements inspired by iconic Morris Lapidus buildings in Miami Beach that used concrete screen fronts, which the late architect affectionately called “cheeseholes.” In the case of the Nike store, the screens made out of high-performance Ductal concrete will cover the front of the store and change colors, or shading, as the sun passes across the building.

The new building will replace a 1999 structure that was built after the 1925 Moorish Revival McAllister building that occupied the corner was ordered torn down by the city, following a 1998 renovation that found it to be structurally unsound.

Jacqueline Touzet says Nike designers have been closely involved in the project and the company views the building as a high-profile project. The new building will have an open roof space with a running track and basketball court where customers can try out their brand new Nike LeBron’s. Carlos Touzet says the area can double as an event space but that Nike plans to limit events to about six a year.

Board members largely supported the project, saying they had no issues with any design elements, but they called for a seven-foot height reduction.  Carlos Touzet said the project is within the 50-foot height limit set for the Beach’s historic district. He said while the structure will be a building for a large corporation it is emphatically not a “corporate building.”

Daniel Ciraldo, a historic preservation officer with the Miami Design Preservation League, which is not affiliated with the city’s Historic Preservation Board, said the league is not opposed to the demolition. But he said the building should be scaled back somewhat, as the corner serves as the entryway to the historic district.

The once-sleepy corner of Lenox and Lincoln Road is sure to become a global retail destination once the store is built. Right next door to the new Nike store will be the location of Apple’s new Lincoln Road store. As board member and longtime historic preservation activist Jane Gross noted near the conclusion of the hearing, “we’re going corporate and we’re leaving our tropical past behind.”


Related Articles

arrow_forward_ios
Don Peebles and Barry Sternlicht with renderings of proposals to develop city-owned property in Miami Beach (Starwood, Integra, Comras JV, Polo Sivori, CC BY-SA 4.0 via Wikimedia Commons, Getty)
Miami Beach voters to decide on controversial Peebles, Sternlicht office projects near Lincoln Road
Miami Beach voters to decide on controversial Peebles, Sternlicht office projects near Lincoln Road
Starwood's Barry Sternlicht and Don Peebles III (Getty, Starwood, Integra, Comras JV)
Miami Beach gives green light to controversial Peebles, Sternlicht office projects near Lincoln Road
Miami Beach gives green light to controversial Peebles, Sternlicht office projects near Lincoln Road
From left: Ivy Realty's Anthony P. DiTommaso Jr. and Russell Warren Jr. (Ivy Realty in front of the Tower 101 office building at 101 Northeast Third Avenue in Fort Lauderdale (Ivy Realty)
Lease roundup: Ivy Realty scores tenants at Tower 101 in Fort Lauderdale
Lease roundup: Ivy Realty scores tenants at Tower 101 in Fort Lauderdale
BH Properties' Steve Gozini and Vornado's Steven Roth with 1100 Lincoln Road (BH Properties, Getty, Google Maps)
Steve Roth’s Vornado sells Lincoln Road building for $94M, nearly 30 percent less than it paid a decade ago
Steve Roth’s Vornado sells Lincoln Road building for $94M, nearly 30 percent less than it paid a decade ago
Don Peebles and Barry Sternlicht with renderings of proposals to develop city-owned property in Miami Beach (Starwood Capital Group, Integra Investments, Comrass Company, Wikipedia, Getty)
Miami Beach gives preliminary OK to controversial Peebles, Sternlicht office projects near Lincoln Road
Miami Beach gives preliminary OK to controversial Peebles, Sternlicht office projects near Lincoln Road
Vivian Dimond with 230 Lincoln Road (iStock)
Vivian Dimond, partners acquire Ross-anchored building on Lincoln Road from lender
Vivian Dimond, partners acquire Ross-anchored building on Lincoln Road from lender
Van Gogh with 420 Lincoln Road and Paul Cejas (420LincolnRoad.com, Wikipedia, Getty)
Blank canvas: Van Gogh exhibit inks long-term lease on Lincoln Road
Blank canvas: Van Gogh exhibit inks long-term lease on Lincoln Road
600 Lincoln Road with Cheesecake Factory CEO David Overton and Stephen Bittel (Getty, Terranova)
Cheesecake Factory inks lease on Miami Beach’s Lincoln Road
Cheesecake Factory inks lease on Miami Beach’s Lincoln Road
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...