The Real Deal Miami

Spinning the city

Competition is fierce for South Florida’s top development marketing firms
Fortune is marketing Paraiso Bay in Greater Downtown Miami.

Fortune is marketing Paraiso Bay in Greater Downtown Miami.

From the South Florida Market Report: Celebrity-studded, champagne-soaked parties, dog spas and private yacht parking — it’s all in a day’s work for South Florida’s development marketing firms.

But it’s not all easy street out there. Nearly 43,000 units have come onto the market since the start of the cycle, and that means the competition for buyers is fierce.

The Real Deal analyzed preconstruction data provided by CraneSpotters.com to put together a ranking of the region’s top development marketing firms based on the number of new development units each firm is currently selling. In the instances where competing firms “split” the marketing of units, which is not unusual when it comes to bigger projects, TRD split the total number of units evenly between the two companies. [more]