Elliman, JLL, CBRE get into the publishing game

Miami /
May.May 27, 2015 10:30 AM

From the New York website: A new trend is surfacing in the real estate world, and it’s got little to do with bricks and mortar.

Brokerages like Douglas Elliman, JLL and CBRE are launching their own publications with articles on topics ranging from lifestyle to urban planning and market trends.

Last week, Douglas Elliman had a relaunch party for its magazine “Elliman,” which used to primarily feature listings but is now being retooled as a lifestyle magazine and features supermodel Naomi Campbell on the cover.

“If you look at our contributors, you’ll look at familiar names and prominent bylines” from publications such as Vanity Fair, Nicole Oge, Douglas Elliman’s global chief marketing officer, told the Wall Street Journal.

JLL recently launched Real Views, a website that focuses on stories about “the impact of real estate on wider economics and society,” according to chief marketing officer Charles Doyle. The publication employs five journalists.

CBRE group is also planning to launch a website for “independent journalism informed by urbanists, academics, planners and big thinkers around the world,” Paul Suchman, CBRE’s chief marketing officer, told the newspaper. The website is set to go live next month. [WSJ] — Tess Hofmann


Related Articles

arrow_forward_ios
Judy Dolan of Levy Realty Advisors, Jay Parker and Gus Rubio of Douglas Elliman
Movers & Shakers: Douglas Elliman promotes Florida execs & more
Movers & Shakers: Douglas Elliman promotes Florida execs & more
Lourdes Alatriste and Miguel Solis with a rendering of Quint Hollywood
Elliman takes over sales of Quint Hollywood, marking third change in a year
Elliman takes over sales of Quint Hollywood, marking third change in a year
Eloy Carmenate and Mick Duchon
Elliman agents Eloy Carmenate, Mick Duchon leave to join Corcoran Group
Elliman agents Eloy Carmenate, Mick Duchon leave to join Corcoran Group
Chris Leavitt, Ashley McIntosh, Tal Alexander, Oren Alexander, Dina Goldentayer and Gary Pohrer (Douglas Elliman)
Palm Beach agent Gary Pohrer and The Alexander Team take top awards at Elliman
Palm Beach agent Gary Pohrer and The Alexander Team take top awards at Elliman
CBRE CEO Bob Sulentic and Gordon Messinger (CBRE/Illustration by Kevin Rebong for The Real Deal)
Gordon Messinger joins CBRE from Cushman & Wakefield
Gordon Messinger joins CBRE from Cushman & Wakefield
(iStock)
South Florida resi sales jump in Q4: Elliman
South Florida resi sales jump in Q4: Elliman
An aerial shot of the condos at 2020 North Ocean BLVD. (30-thirty)
Cavache taps Douglas Elliman to sell remaining units at 30 Thirty North Ocean in Fort Lauderdale Beach
Cavache taps Douglas Elliman to sell remaining units at 30 Thirty North Ocean in Fort Lauderdale Beach
Kim Martin-Fisher and Jennifer Martin Faulkner and Liz Lopez
Movers & Shakers: RelatedISG names vice president & more
Movers & Shakers: RelatedISG names vice president & more
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...