Miami Association of Realtors and Zillow team up

Miami Association of Realtors brokers will now be able to market their properties directly on Zillow, thanks to a new agreement with the Zillow Group.

Using the Zillow Data Dashboard, brokers can update listings within 15 minutes and ensure that they are in sync with the MLS data, according to a press release.

“Miami is one of the leading global cities worldwide and continues to attract new residents, second home buyers and investors from the U.S and internationally, so it is extremely important that we facilitate marketing and exposure for our members and their properties,” Miami Association of Realtors CEO Teresa King Kinney said in the press release.

Participating brokerages will be “prominently displayed” as the listing agent on all of their listings and have access to leads directly from Zillow and Trulia. Brokerages will also receive attribution, branding, a link back directly to their website.

“Members will benefit from the ability to have their listing refreshed up to every 15 minutes, home sellers will have their listings in front of a highly engaged, transaction-ready audience, and home buyers will have access to South Florida’s large and diverse inventory of homes and an easy way to connect with a local real estate expert,” Errol Samuelson, Zillow Group chief industry development officer, said. — Katherine Kallergis