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South Florida

Hotel developers investing in St. Augustine Beach

One redeveloped oceanfront hotel will become a Guy Harvey Outpost.
One redeveloped oceanfront hotel will become a Guy Harvey Outpost.

Oceanfront hotel development and redevelopment are putting a fresh face on hospitality in St. Augustine Beach.

Construction workers there topped off a 205-room Courtyard by Marriott last week. It is one of three hotels under construction on A1A Beach Boulevard in St. Augustine Beach. Construction is expected to be completed in December.

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New owners are converting the old Holiday Isle Oceanfront Resort in St. Augustine Beach to a Guy Harvey Outpost, scheduled to open in the spring of 2016.

Elite Hospitality, the developer of the Courtyard by Marriott in St. Augustine Beach, also has developed a Hilton Garden Inn on the beachfront there. Elite also operates hotels in Daytona Beach, Jacksonville, Lakeland and Ormond Beach.

The average daily hotel room rate in St. Johns County was $142.46 in May, the highest on record, said Kathy Catron, director of communications of the St. Augustine, Ponte Vedra and The Beaches Visitors and Convention Bureau. [Jacksonville Times-Union] – Mike Seemuth

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