$5M Turnberry Ocean Club sales gallery opens

Turnberry Associates has joined a growing number of developers investing more money and technology into their sales galleries, The Real Deal has learned.

Turnberry Ocean Club opened its $5 million, 9,000-square-foot sales gallery in Sunny Isles Beach. The gallery, at 215 185th Street, features a 10-foot scale model and a fully furnished three-bedroom model unit, Turnberry president of residential development Dan Riordan told TRD.

Turnberry Ocean Club will have 154 units ranging from about $4 million to $35 million. The development will have six floors of amenities, which Riordan said is hard to visualize. The sales gallery includes two touchscreen tables, video walls made up of nine 55-inch HD monitors, an iPad application and interactive technology from ArX Solutions.

“It’s pretty elaborate and pretty dramatic. The sales gallery makes a huge difference. It makes it easier to understand and to make a decision,” Riordan said. “Most developments don’t go to that expense.”

In April, Paramount Miami Worldcenter unveiled its $2 million sales gallery, which includes a 36-screen wall, a 3-D interactive model and a model unit. The Ritz-Carlton Residences Sunny Isles Beach and the Ritz-Carlton Residences Miami Beach also unveiled their state-of-the-art galleries recently.