Segafredo Bayside opening next month

Open-air shopping center is set to renovate and expand

Aug.August 10, 2015 03:00 PM

After months of delay, the owners of Segafredo L’Originale on Miami Beach’s Lincoln Road will open a new location at Bayside Marketplace in September, as the downtown Miami shopping center embarks on an upgrade, The Real Deal has learned.

The free-standing, 580-square-foot kiosk will have a self-contained kitchen, a square bar that seats 25, and an additional 2,500-square-foot covered space with outdoor dining for 65. The site is next to the Let’s Make a Daiquiri kiosk near the shopping center’s waterfront. It had originally planned to open in April, but construction has postponed the opening, the Graspa Group said.

Graziano Sbroggio, president of Graspa Group and his business partners Luca Voltarel and Mark Soyka, own both the Segafredo L’Originale Italian bar and restaurant on Lincoln Road and Segafredo Bayside. They hold a franchise of the Italian-based chain Segafredo, a major coffee company based in Bologna, Italy.

“We took a territory from the [Miami] River all the way to 70th Street and from the bay to I-95,” Sbroggio previously told TRD. “So that is our territory and we committed to open two in five years.” A Segafredo on Brickell is part of a separate franchise, he said.

In addition to the two Segafredos, Graspa also owns three Spris pizza restaurants, Salumeria 104 and Midtown Oyster Bar. Sbroggio recently passed leadership of the group’s soon-to-launch TiramesU in Miami Beach to Valeria Longoni.

At Segafredo in Bayside, the décor will integrate colors, furniture and distinctive accents from Segafredo l’Originale on Lincoln Road. The menu will be similar, with tapas, salads, paninis and wraps. Most dishes will incorporate a typically Italian ingredient such as prosciutto, speck or fresh burrata cheese. The restaurant will also offer coffee and drinks, including a full liquor bar.

“We expect to be busy in the afternoons for an aperitif, and for a pre-game or post-game gathering,” Sbroggio had told TRD, “because Bayside is always busy, but when there is an event at the Miami Arena, it gets a big flow.”

Bayside, owned by General Growth Properties, is set to undergo a major renovation. GGP has hired Zyscovich Architects to revamp the outdoor common areas and waterfront plazas, expand the two-level parking garage and add retail space along Biscayne Boulevard. In December, General Growth boosted its $79 million mortgage to $250 million for the renovation and expansion.

The two-level, open-air center has 228,000 square feet of retail space, and more than 140 shops and restaurants. Among the stores are a Disney Store, GUESS, Gap, GapKids, babyGap, Victoria’s Secret, Express, Bath & Body Works and Brookstone. Restaurants include Hooters, Chili’s, Bubba Gump Shrimp Co., Hard Rock Cafe, Lombardi’s, The Knife and Mambo’s Café, in addition to an air-conditioned food court. A call to Bayside’s general manager was not returned on Monday.

“It is a joint effort to put Segafredo in Bayside, because they wanted something more upscale than what they have now, and I think Segrafredo is a good fit,” Sbroggio said. “We are comfortable we will do very well.”

Graspa Group also plans to open a third location for the Segafredo franchise within the downtown, Midtown, Design District area by 2016.


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