Brazilian hotel brand to replace Morgans at Shore Club

Miami /
Aug.August 18, 2015 10:30 AM

Brazilian hospitality firm Fasano will operate the Shore Club in Miami Beach, replacing Morgans Hotel Group, developers confirmed to The Real Deal.

New York-based HFZ Capital Group, which acquired the Shore Club for $175.3 million in December 2013, will reopen the hotel as a Fasano at the end of 2017. Brazilian architect Isay Weinfeld is designing the redevelopment, which will become the Fasano Hotel & Residences at Shore Club.

The announcement marks the brand’s first property in the United States and Weinfeld’s first hotel project in the country, according to developers. In July, HFZ received preservation board approval to carry out the near total demolition of the Cromwell Hotel, a structure that will be part of the 100-room hotel and 75-condo project at 1901 Collins Avenue. That approval followed a series of Miami Beach hearings and opposition from neighbors.

Fasano opened its first hotel in 2003 in São Paulo and now has four hotels and 15 restaurants, according to a press release. Next, the company is planning on opening hotels in Salvador, Belo Horizonte and Trancoso in Brazil, and in New York City.

“Fasano has an unparalleled tradition of excellence which aligns perfectly with our vision for a completely transformed Shore Club,” Ziel Feldman, HFZ founder and chairman, said in the release. “We are thrilled to have Fasano as our partner and to introduce Miami Beach to their unique approach to hospitality.”

Douglas Elliman Development Marketing is the exclusive sales and marketing firm for the residences.


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