6080 Collins invites artists to meld art into the design

Developers of a new condo-hotel planned for Miami Beach have teamed up with the Bakehouse Art Complex to help bring artistic flair to the project, The Real Deal has learned.

6080 Collins Avenue Beach House, in Mid-Beach, has partnered with the non-profit to make a call to artists to create original art for the lobby, with prints produced for each of the units.

“We wanted to invite the local art community to leave their mark,” said Pablo Hoberman, co-developer with Urbis Real Estate, said in a statement. “This is an opportunity to not only give back and support the arts, but create a testament for visitors the world over around Miami’s voluminous creative talent.”

Dubbed “ARTiculate Beach House” the 6080 Collins Avenue Beach House Art Competition invites emerging artists who live in Miami-Dade County to create “imaginative, thoughtful and themed pieces” that will ultimately be displayed in the lobby of the hotel residences. Giclées of the winners’ works also will be replicated to hang on the walls of each of the 70 units, the developers said. Original artworks in the form of drawings, paintings, illustrations, photography and digital art will be accepted.

6080 Collins Avenue Beach House, a joint venture between Urbis Real Estate and Domus Group, led by a group of Argentine developers and architects, launched the project in June. The proposed $30 million, six-story hotel residence with Streamline Moderne architecture, will have 70 studios and one-bedroom residences, starting at $263,000.

“We wanted to install art that challenges residents and guests to think more deeply about their beach house experience. Art has become a fundamental, rather than ornamental, element of design,” said Flavio Rossato, co-developer and architect, in a statement.

Three Winners will be awarded $2,500. All entries also may be displayed at the Bakehouse Art Complex during an artists’ reception and winners’ announcement.  The 6080 Collins Avenue Beach House Art Competition will also be commemorated in a coffee-table style book, the developers said.

“There’s a growing intersection between real estate and the arts, which makes sense because the lines between lifestyle and personal expression are blurring more and more,” said Marte Siebenhar, executive director of the Bakehouse Art Complex, in a statement. “Connecting local artists with local spaces is even more meaningful. It’s all very exciting.”

The deadline for submissions for ARTiculate Beach House is Sept. 15.  A collection of the top competition entries will be unveiled at a public opening to be hosted at the Bakehouse Art Complex on Sept. 24.

Groundbreaking for 6080 Collins Beach House is scheduled for the fall, with completion projected by winter 2016.

Alex Rakover, Rossato and Hoberman lead 6080 Collins, LLC, a joint venture of Urbis Real Estate and Domus Group.  6080 Collins Avenue Beach House will be affiliated with the hospitality company Eskape COLLECTION- apartments + hotels, headed by Rossato. The company specializes in managing single-family and boutique properties, including 1215 on West and 1818 Meridian House, both in South Beach. — Ina Cordle