The Real Deal Miami

Site work under way for Hard Rock in Daytona Beach

Development would encompass a 250-room Hard Rock Hotel and about 100 condos
Rendering of Hard Rock development in Daytona Beach.

Rendering of Hard Rock development in Daytona Beach.

Demolition work started Friday to clear an oceanfront site for a Hard Rock Hotel and Cafe in Daytona Beach.

The owner of the 10-acre site, Toronto-based Bayshore Capital Inc., plans to build a 375,000-square-foot development there that would include a 250-room Hard Rock Hotel with a 250-seat restaurant and 99 residential condominium units plus penthouse units bearing the Hard Rock brand.

Community leaders in Daytona Beach have hailed the $150 million development as a possible inspiration for additional upscale developments at beachfront locations.

Edwin Peck, president of Peck & Associates Construction  Inc., the general contractor of the Hard Rock project, said demolition of an abandoned house on the development site will be done in about three weeks.

The two-story, five-bedroom house had been a hangout for homeless people in recent years. A parking garage for the Hard Rock development will rise on the site of the house.

In May, the Volusia County Council voted to create traffic-free zones behind the site of the Hard Rock project and another recently announced development, the Westin Daytona Beach Resort & Spa. The Westin is expected to open by the fall of 2016. [Daytona Beach News-Journal] – Mike Seemuth