Bonobos, an e-commerce men’s clothing brand, is opening its first brick and mortar store in Florida at Wynwood Arcade this quarter.
The Bonobos Guideshop will join tenants that include fashion retailer Muse, the Salty Donut and furniture store Patrizia Bozzi Design. Bonobos launched online in 2007, later expanding in 2012 with brick and mortar stores, now up to 20 across the United States, and through a partnership with Nordstrom.
Bonobos is still working on the store’s design, but will “take advantage of the existing character of the space with exposed concrete ceilings, beams and polished concrete floors,” a spokesperson told The Real Deal. “The full Bonobos assortment will be on display in comfortable atmosphere with a lounge area similar to how our other 20 Guideshops are set up.”
Asking rent for the Wynwood Arcade is $55 triple-net, East End Capital Vice President Mark Schrieber told The Real Deal, which would mean Bonobos is paying $77,000 annually.
East End Capital and Yellow Side Ventures paid $11 million for the entire block on the west side of North Miami Avenue, between 24th Street and 25th Street, in January. The purchase included a separate parcel across the street.