The timeshare business is back, hardball tactics and all

Jan.January 24, 2016 03:15 PM

A Diamond-operated timeshare

From the New York website: Leading up to the recession, timeshare companies used hardball tactics to bully consumers into buying properties they couldn’t afford. But it seems we’ve now come full circle, with a strong luxury housing market and timeshare companies once again making the hard sell.

Some now say the tougher government regulations should be put in place to curb the activities of companies like Diamond, Interval Leisure Group, Marriott Vacations Worldwide and Wyndham Worldwide – especially Diamond, which has a reputation for being particularly forceful.

“In my experience, Diamond is much more ambitious, aggressive and downright nasty in their sales presentations compared to Marriott and Westin,” Jeff Weir, a Diamond timeshare owner and journalist who writes about the industry for RedWeek, an online timeshare site, told the New York Times.

Companies offer gift cards in exchange for credit card info and a presentation. But those presentations often turn aggressive.

People accuse companies like Diamond of misleading costumers about maintenance fee costs and membership benefits. One woman told the Times that they pre-charged her credit card for the down payment without her authorization because they were so confident she would buy.

Timeshares can also be nearly impossible to sell. However, Diamond’s methods seem to work.

Diamond’s revenue reached $845 million last year, more than double the 2010 figure. And its average timeshare transaction price was $21,700 last year, up from $12,510 in 2012, according to the New York Times.

And across the U.S., timeshare sales have increased about 25 percent since 2010. [NYT]Christopher Cameron

Related Articles


Bluegreen Vacations files for IPO to
raise $100M

Suit filed against Marriott alleges illegal timeshare scheme, seeks class action

Orlando-area Disney timeshare foreclosures abound

Florida law firm requests AGs investigate Wyndham timeshares

Placeholder image

Palm Beach timeshare fraudster sentenced to 15-plus years in prison

State investigates timeshare resale schemes in Palm Beach

Trying to sell your timeshare? Be careful

Placeholder image

State AG goes after timeshare reseller, seeking permanent injunction