South Florida by the numbers: The mega sales gallery edition

Paramount sales center and Master Brokers Forum
Paramount sales center and Master Brokers Forum

“South Florida by the numbers” is a web feature that catalogs the most notable, quirky and surprising real estate statistics.

In the high-stakes world of Miami condo selling, where developers compete feverishly for every precious buyer, an “arms race” reminiscent of the Cold War has emerged. But instead of nuclear missiles, the 2016 weapon of choice is … the mega sales gallery. Long gone are the days when a simple trailer with a model bathroom and kitchen would impress the discerning Miami condo buyer. In this luxury-focused market, the modern sales center — “gallery”, that is — has become part museum, part spa, part high-tech showroom, and (let’s face it) part modeling agency.

South Florida developers have dropped an increasingly-serious amount of coin to immediately dazzle prospective buyers with glorious ocean views, cutting-edge technology, works from world-renowned artists and sculptors, and much more. Have we reached the penthouse of the condo sales gallery experience — or are we just getting off the ground floor? Let’s learn more in this mega sales gallery edition of “South Florida by the numbers.”

2: Number of stories at Paramount Miami Worldcenter’s $2 million sales gallery, which features a massive, wall-sized video display and a curved marble table with customized iPads for clicking on renderings of condos. [TheNextMiami]

$3 million: Cost to build the Ritz-Carlton Residences Miami Beach sales gallery, featuring a private screening room, exhibit wall and dioramas, plus two holograms depicting the creation of the pool deck, and another that takes visitors through the main entrance and into the waterside lobby. [NewTimes]

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9,000: Square footage of Turnberry Ocean Club’s $5 million sales gallery, offering a 10-foot scale model, two touchscreen tables, video walls with nine 55-inch HD monitors, an iPad application, and a fully furnished three-bedroom model unit, complete with animated renderings and interactive technology. [TheRealDeal]

$10 million: Cost to build the Estates at Acqualina’s sales center, a 10,000-square-foot gallery poised atop a spa at the Acqualina Resort & Spa, overlooking the pool. The unit features a full balcony, outdoor spa, kitchen, and fireplace, as well as a four-minute movie of actors enjoying the Estates’ amenities. [TheRealDeal]

308: Number of units to be housed in the upcoming Residences by Armani/Casa condominium, which features an opulent $10 million-plus sales center. The gallery includes a reproduction of a penthouse unit’s kitchen, living room, master bedroom and master bath. Armani/Casa (the fashion icon’s design company) created the unit’s glass-and-marble kitchen and the furniture in the living room, which includes a projector screen. [MiamiHerald]

This column is produced by the Master Brokers Forum, a network of South Florida’s elite real estate professionals where membership is by invitation only and based on outstanding production, as well as ethical and professional behavior.