The Real Deal Miami

Mexican developer buys site of future Hallandale Beach offices: $13M

New tower will be sister building to Optima Plaza South in Aventura
By Sean Stewart-Muniz | May 19, 2016 11:15AM

Rendering of Optima Plaza North at 1010 South Federal Highway

Rendering of Optima Plaza North at 1010 South Federal Highway

Brom Inmobiliaro, a real estate company that got its start in Mexico, just closed its $13 million purchase of a Hallandale Beach development site being eyed for a new office tower.

County records show a Brom affiliate picked up four parcels along Southeast 10th Street and at 1010 South Federal Highway, which straddles the line between Aventura and Hallandale Beach.

The contiguous parcels total about 1.74 acres and include two vacant lots, a preschool, parking lot and a basketball court.

Aerial view of the four parcels

Aerial view of the four parcels

The sellers are a pair of companies name I & A Miami LLC and Star Holdings Management, which list their managing members as Aharon Vaknin and Raphael Ammar, respectively. They paid a combined $4 million, or $52 per square foot, to assemble the parcels between 2005 and 2006.

Star and I & A filed an application with Hallandale Beach in January to build Optima Plaza North, a new 28-story office tower with 269,556 square feet of space, a ground-floor bank location and 1,013 parking spaces.

Directly to the south, Brom Inmobiliaro has already built Optima Plaza South, a long eight-story building with 346,161 square feet located at 21550 Biscayne Boulevard.

According to its website, Brom Inmobiliaro was founded in Mexico City in 1972 and has since expanded its reach to South Florida. The firm has developed 10 condominium projects in Mexico, and currently has 970,000 square feet of office space under management.

Optima Plaza South was its most recent project outside of Mexico.