Andres Asion leaving Fortune for his own brokerage amid condo slowdown

Miami /
Jul.July 28, 2016 06:00 PM

After seven years heading Fortune International Group’s development sales division, Andres Asion is leaving Friday for his own firm, The Real Deal has learned.

And the timing is no accident.

Asion, 41, told TRD that his plans are to capitalize on the condo market slowdown to branch out beyond development sales to residential and commercial deals and distressed properties, as well as advising developers on revising their projects as they face the next phase of the cycle.

“It’s one of those times in my life that I want to go on my own,” he said.

Asion, a fixture at South Florida launch parties, said he told Fortune President and CEO Edgardo Defortuna early this year about his plans. “I am not leaving to jump ship to a competitor….,” he said. “I look forward to working with Fortune and Edgardo in the future on other deals.” Defortuna was out of the country on Thursday and could not reached for comment.

Asion actually founded his firm, Miami Real Estate Group, in 2008, after working for 12 years at Cervera Real Estate. He worked at his firm for a year, spearheading the sellout of Infinity on Brickell, Brickell on the River and Havana Lofts, the latter for a bank. Then Fortune decided it wanted to expand its development sales arm beyond its own projects to third-party developers. “So I came on board, and together with the rest of the team, we went after additional business and we were very successful,” Asion said.

At Fortune, Asion worked on 39 development projects, with total sales of $10 billion. Among the condo projects: SLS Brickell, the Paraiso towers, Hyde Midtown, One Ocean and Brickell Heights.

“It’s been an amazing ride,” he said.

When he joined Fortune, his brother-in-law’s sister-in-law, Susan Priscal, ran Miami Real Estate Group as the broker of record. The brokerage firm currently has a total staff of seven and one office at Brickell on the River, at 41 Southeast Fifth Street in Miami.

“The business never closed,” Asion said. “I was just never attached to the business, and I never wanted to close shop but never did business through that entity.”

He begins Monday as broker at Miami Real Estate Group, with plans are to add a second office at 60 Southwest 13th Street, with a goal of more than doubling the staff to 15 or 20 agents.

“I’m looking forward to looking for good business opportunities for buyers and developers looking for the right opportunity for the next round of the market,” he said, “whether in Miami or Atlanta or Dallas,” or internationally.


Related Articles

arrow_forward_ios
From left: Edgardo Defortuna, Stephen Ross and Gil Dezer (The Related Companies, Fortune International Group, Dezer Development, iStock)
Brokers, developers rally to capture Formula 1 buyers during first Miami Grand Prix
Brokers, developers rally to capture Formula 1 buyers during first Miami Grand Prix
From left: Edgardo Defortuna of Fortune International Group; Marcelo Tenanbaum and Jorge Savloff of Blue Road; along with a rendering of Nexo (Elephant Skin, Blue Road)
Blue Road, Fortune launch short-term rental-friendly condo project in North Miami Beach
Blue Road, Fortune launch short-term rental-friendly condo project in North Miami Beach
Château, Fortune launch sales of two-tower St. Regis in Sunny Isles after sellout of nearby project
Château, Fortune launch sales of two-tower St. Regis in Sunny Isles after sellout of nearby project
Château, Fortune launch sales of two-tower St. Regis in Sunny Isles after sellout of nearby project
Eduardo Cofresi, Edgardo Defortuna and Luciene Cofresi
Cofresi Group joins Fortune International from Dezer Development
Cofresi Group joins Fortune International from Dezer Development
Ricardo Dunin, Edgardo Defortuna and renderings of the Ritz-Carlton Residences Pompano Beach (Getty, The Ritz-Carlton Residences, Pompano Beach)
Edgardo Defortuna, Ricardo Dunin launch Ritz-Carlton Residences in Pompano Beach
Edgardo Defortuna, Ricardo Dunin launch Ritz-Carlton Residences in Pompano Beach
From left: Francisco Llado, Gil Dezer, Amir Korangy, Paulo Bacchi, Edgardo Defortuna, Jay Parker, Daniel de la Vega (Artefacto, Getty)
Is Miami’s residential architecture overplayed? No way!: TRD panel at Artefacto
Is Miami’s residential architecture overplayed? No way!: TRD panel at Artefacto
Shahab Karmely, Edgardo Defortuna and Kieran Bowers with Reach and Rise (Getty)
Shahab Karmely, Edgardo Defortuna team up on bulk condo buy at Brickell City Centre
Shahab Karmely, Edgardo Defortuna team up on bulk condo buy at Brickell City Centre
Edgardo Defortuna and the site (Courtesy of Fortune)
Fortune International Group buys waterfront Pompano Beach site for $28M
Fortune International Group buys waterfront Pompano Beach site for $28M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...