Roughly 200 brokers and their clients recently headed to Sunny Isles Beach for one reason: to see for themselves how a Denny’s had been transformed into a luxury sales center for condos.
The party, held by developer Verzasca Group, commemorated the opening of its sales center for the Aurora, a planned 19-story condo tower on the western side of Sunny Isles Beach.
Verzasca spent about $1 million on completely gutting and renovating the 8,000-square-foot diner into a chic, modern gallery with its own full-scale model unit and samples of the Aurora’s amenity package. The sales center will be torn down in the fall, ahead of project’s groundbreaking.
The Denny’s was part of a $10.5 million land acquisition by Verzasca early last year, when the developer scooped up an assemblage totaling nearly 1 acre on the western side of Collins Avenue.
Sales for the 61-unit Aurora stand at roughly 35 percent, and the project is expected to break ground in February. — Sean Stewart-Muniz