Former luxury sales director at Douglas Elliman launches new firm

Kurz Real Estate office and David Kurz
Kurz Real Estate office and David Kurz

David Adam Kurz has big plans for his new firm, Kurz Real Estate Corp. 

Kurz, a former Douglas Elliman director of luxury sales and team leader, launched his brokerage a few weeks ago in the West Grove, he told The Real Deal.

The former marine wants to hire 200 agents and hit $1 billion in sales volume for the first year. The firm has 23 agents so far, including his five-person team from Douglas Elliman. He also recruited Kendra Decker, formerly of Keller Williams, as vice president of operational development.

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To get to $1 billion, Kurz Real Estate will focus on residential properties in the $250,000 to $500,000 range, in addition to million and multimillion-dollar properties. Kurz is also implementing a 60/90 rule, where agents have to meet sales goals within their first three months to stay with the company.

The 3,000-square-foot office, at 3692 Grand Avenue, is on the edge of the West Grove and takes over a former pharmacy space. For Kurz, cubicles are out and the office instead features a long wooden table with a wall agents can write on, floating desks and more.

“Experience is not necessary,” Kurz told TRD. “All I need is drive and entrepreneurship.”