A tougher sales pitch: Ranking South Florida’s top development marketing firms

Top firms face off amid declining deals for luxury condos
By Katherine Kallergis | October 25, 2016 08:45AM

One Sotheby’s International Realty was handling the sales for Boulevard 57, a 107-unit condominium project in Miami that was canceled.

One Sotheby’s International Realty was handling the sales for Boulevard 57, a 107-unit condominium project in Miami that was canceled.

From the fall issue: The days of red carpet parties for new condominium developments, with seemingly limitless budgets and endless guest lists, are gone. Amid decreasing demand — particularly from foreign buyers — several notable South Florida projects are being postponed or are missing key milestones.

In this tougher business climate, the marketing firms that represent new condo developments are competing even more fiercely for business. “It’s going to take knocking on a lot more doors to sell units,” said Andres Asion of Miami Real Estate Group. “Buyers are not buying the same day or the same week.”

The Real Deal’s second ranking of new development marketing firms didn’t hold any surprises at the top. The three largest firms, ranked by the number of preconstruction units that they represent, reclaimed their top spots: Fortune International Group remained on top, followed by Cervera Real Estate and Related Realty. [more]