When Compass agent Andres Larin decided to redesign his website Brickell.com, his brokerage decided more than just a celebratory pat on the back was in order.
Compass brought out roughly 100 realtors and taste makers to the Brickell City Centre sales gallery last week for a night of networking.
Personal blogs and listing sites are nothing new in the real estate game. But Larin hopes bringing on some editorial firepower from Liana Lozada, a former USA Today contributor, will help punch up the website’s lifestyle section.
The night was capped off by presentations from Equinox and Soulcycle, two popular fitness brands, and a speech from Larin on how Brickell is transforming. —Sean Stewart-Muniz
Correction: A previous version of this article incorrectly stated Compass agent T. Bernie would head the editorial efforts. The correct person is Liana Lozada.