Gil Dezer bets on value of Trump brand skyrocketing

Dezer: “It’s nice to be able to say my partner is the president-elect"

Nov.November 18, 2016 03:00 PM
Gil Dezer and Donald Trump (Credit: Gage Skidmore)

Gil Dezer and Donald Trump (Credit: Gage Skidmore)

As the Trump brand is being protested in New York City and South Florida, developer Gil Dezer is pushing for more.

Dezer, one of Donald Trump’s more vocal supporters and business partners, says the Trump brand will only increase in value now that the New York developer is the president-elect of the United States. That’s why Dezer’s designers are working on a “crazy, kick-ass Trump presidential suite” at Dezer’s Trump International Beach Resort in Sunny Isles Beach.

Dezer and his father Michael Dezer have built six developments in South Florida in partnership with the Trump Organization, including Trump Palace, the Trump Royale and Trump Towers I and II. Now, he’s working on a new “out of the movies” suite at the Trump International Beach Resort, Dezer told Bloomberg, declining to give more details.

In Manhattan, Equity Residential removed Trump signage at three of its Upper West Side properties after residents petitioned their landlord to “dump the Trump name.” In South Florida, people have protested the president-elect. An anti-Trump protest is planned for Friday evening at Trump Tower II in Sunny Isles, according to the Miami New Times.

Dezer pays for the rights to use the Trump name. He criticized companies like Macy’s that stopped carrying Trump products after Trump made racist comments about Mexican immigrants. “It’s nice to be able to say my partner is the president-elect,” Dezer told Bloomberg, later adding, “We love the brand, and now it’s worth that much more.” [Bloomberg] – Katherine Kallergis

Related Articles

Sunny Isles Beach skyline (Credit: Getty Images)

Sunny Isles Beach imposes one-year development moratorium west of Collins Avenue

Rendering of Turnberry Ocean Club and Jeffrey Soffer

Under-construction Turnberry Ocean Club condo tower scores $460M refi

Sunny Isles Beach skyline (Credit: Getty Images)

Sunny Isles Beach gives initial approval to moratorium on west-side development

Anuel AA and Porsche Design Tower (Credit: Getty Images, Wikipedia)

Puerto Rican rapper buys Porsche Design Tower unit

Donald Trump at Trump National Doral (Credit: Getty Images)

Former members of Trump Doral may have to wait decades to get their deposits back

Regalia and one of its developers, Gilberto Bomeny (Credit: Getty Images)

Inside the saga that led Regalia’s developers to lose ownership of their most prized units

President Donald Trump (Credit: Getty Images, Mar-A-Lago Club)

Trump properties in Palm Beach County could get $1.5M tax bill

Dmitry Rybolovlev, Donald Trump, and 5252 North Country Road (Credit: Getty Images)

Russian oligarch sells last piece of former Trump estate in Palm Beach for $37M