Brazilian TV star sells his huge Continuum condo for $15M

Unit originally hit the market in April 2015 with an ask of $24.5 million

TRD MIAMI /
Dec.December 02, 2016 12:45 PM
Unit 801 at the Continuum South Tower and Roberto Justus (Credit: Creative Commons)

Unit 801 at the Continuum South Tower and Roberto Justus (Credit: Creative Commons)

Roberto Justus, who rose to fame during his years-long stint hosting Brazil’s version of “The Apprentice,” just sold his chic pad at South Beach’s Continuum complex for $15.3 million.

The deal was announced Thursday by Douglas Elliman’s Keith Marks and Sonia Toth, who had marketed the six-bedroom, seven-bathroom unit on behalf of Justus since November 2015. The massive modern-style condo boasts its own movie theater, game room and media room, along with ocean views and five — yes, five — parking spaces. A full furniture package was also thrown into the mix, according to the release.

With 7,236 square feet of living space, the sale breaks down to roughly $2,115 per foot. It’s a fairly significant drop from Justus’ original asking price of $24.5 million, which he sought early last year under South Pointe Drive Realty. Its most recent listed price was $19.8 million.

Sonia Toth and Keith Marks

Sonia Toth and Keith Marks

Even so, the Elliman agents said in the announcement that it was the Continuum North Tower’s highest resale price this year by more than double. The buyer is an unnamed Argentinian.

The condo is actually composed of four separate units — 801, 806, 807 and 808 — that Justis assembled between 2011 and 2013 for a total of $5.1 million, according to county records. He transferred ownership of the combined units to a British Virgin Islands company, though a notice of commencement for renovations to the residence shows he was still the owner.

Besides hosting “O Aprendiz” for several years, Justus is also the founder and chairman of Newcomm Group, a Brazilian communications company.

The sale has yet to hit county property records, so the buyers’ identity is unknown. Kim Rodstein of Keller Williams Miami Beach brought the buyer.

Developed by Bruce Eichner, South Beach’s two-tower Continuum complex is no slouch when it comes to prices. Just last month, Argentinian media moguls Daniel Hadad and Viviana Zocco sold a double unit in the south tower for $10.5 million, or roughly $2,400 per square foot.


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