Deepak Chopra, wellness firm ink deal with PMG for “healthy” residences
New Age and alternative medicine advocate Dr. Deepak Chopra is partnering with a wellness firm to launch health-oriented packages for Property Markets Group’s condos in South Florida.
Chopra, a sometimes controversial celebrity health guru, designed the finishes for units at Muse Residences in Sunny Isles Beach, a 49-story tower that PMG and co-developer S2 Development will deliver next year. The wellness firm, Delos, founded by former Goldman Sachs partner Paul Scialla, is designing the wellness programs. Chopra is on Delos’ advisory board.
The branded luxury condos will have a focus on circadian lighting, filtered water and air purification systems, Scialla told The Real Deal. Scialla said Chopra consulted on “certain finishes and color palettes” for seven units at Muse. “Wellness design” includes ensuring that residents are “getting that rich afternoon sky, and toward the evening, no light,” Scialla said.
The packages will be integrated into PMG’s smart home systems. PMG principal Ryan Shear told TRD the Chopra/Delos packages will cost buyers roughly $500,000 per unit. They’re only available for units moving forward, which Shear said is a total of 18. Units at Muse range from $4.8 million to $17.5 million.
The materials, including the paint, wood, marbles and blinds will all be customized. Nutrition could also be a component of a PMG project in the future, like having an onsite nutritionist and onsite cooking classes, Shear said.
Muse isn’t the only project to focus on health and wellness. Elysee Miami, a condo tower planned for Miami’s Edgewater neighborhood, is bringing on the Wellness Habitat Company to outfit the project’s common spaces, with packages also available for condo units. The Harbour in North Miami Beach will offer residents an aromatherapy trail with plantings of chamomile, eucalyptus and other plants aimed at restoring and soothing the mind and body.
“In general, PMG has never bought into the brand concept like a car brand or a clothing brand to slap onto a building,” Shear said. “This is the first brand we thought would enhance the real estate. I just think the world is going this way.”