By the numbers: Social media on steroids

From the March issue:  Though residential real estate firms have been savvy about the importance of social media — and poured considerable resources into it — for at least the past decade, the competency and effectiveness of each firm’s and broker’s tweets, snapchats, instagrams and Facebook posts can vary widely.

Some, like Douglas Elliman’s Fredrik Eklund, have taken to it like a duck to water, while others seem not to grasp the difference between Twitter and a traditional advertising platform, logging on only grudgingly to promote their listings. [more]