By the numbers: Social media on steroids

With a Twitter-obsessed president, "sharing" takes on new urgency in the residential market
By Gabrielle Paluch and Kerry Barger | March 13, 2017 09:45AM

From the New York magazine’s March issue:  Though residential real estate firms have been savvy about the importance of social media — and poured considerable resources into it — for at least the past decade, the competency and effectiveness of each firm’s and broker’s tweets, snapchats, instagrams and Facebook posts can vary widely.

Some, like Douglas Elliman’s Fredrik Eklund, have taken to it like a duck to water, while others seem not to grasp the difference between Twitter and a traditional advertising platform, logging on only grudgingly to promote their listings. [more]