The Real Deal Miami

February hotel occupancy mixed in South Florida

Occupancy rose in Palm Beach County but flattened in Broward and fell in Miami-Dade
March 26, 2017 09:00AM

The Hilton West Palm Beach and the Palm Beach Convention Center

The February occupancy rate at hotels increased in Palm Beach County, compared to the same month last year, but dipped in Miami-Dade County and was unchanged in Broward County, according to STR, a hotel research firm.

Miami-Dade hotel occupancy was 83.5 percent last month, down from 84 percent in February 2016, and the average daily room rate dropped to $231.98 from $249.12.

The February occupancy rate at Broward hotels was 87.1 percent, the same as in February 2016, and the average daily rate fell to $183.93 from $187.01.

At hotels in Palm Beach County, the February occupancy rate increased to 87.5 percent from 85.7 percent last year, and the average daily rate ticked up to $243.40 from $242.98.

Discover the Palm Beaches, the tourism marketing agency of Palm Beach County, reported that the 87.5 percent occupancy rate in February was the highest in the state.

An increase in conventions and meetings has boosted tourism in Palm Beach County, said Rich Basen, senior vice president of marketing and leisure sales at Discover Palm Beaches.

Basen cited the impact of the Hilton West Palm Beach, a convention center hotel that opened in January 2016. [Sun-Sentinel]Mike Seemuth