Mexican pharma CEO revealed as buyer of $5M Coconut Grove home

3503 Banyan Circle. Inset: Maximo Juda
3503 Banyan Circle. Inset: Maximo Juda

The son of former Mexican president Ernesto Zedillo Ponce de Leon sold his Coconut Grove home to Maximo Juda, CEO of a Mexico-based pharmaceutical company, newly filed records reveal.

Juda, head of Genomma Lab Internacional, and his wife, Marcela Gueikian, paid $5.08 million for the home at 3503 Banyan Circle. The company, which is listed on Mexico’s stock exchange, sells over-the-counter drugs, generic medications, and personal care products. It’s also active in the U.S., Peru, Chile, Ecuador and Honduras.

Ernesto Velasco and Rebeca Cardenas sold the Coconut Grove house.

The deal broke two records in the Grove, for the total price of a non-waterfront house and for the price per square foot. Michael Light of the Miami Luxury Homes Group and Rafael Montejo of Douglas Elliman represented the sellers, and Riley Smith of EWM Realty International represented the buyer.

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The 6,212-square-foot house traded for $818 per square foot.

It hit the market in August for about $6.95 million, and Light took over the listing in January, reducing the price to $5.95 million, according to

Zedillo Velasco paid $795,000 for the 18,633-square-foot lot in 2012, and built the six-bedroom, seven-and-a-half-bathroom home with a guest house in 2014. The property includes a Boffi kitchen and master bathroom, marble flooring, a heated salt-water pool, summer kitchen, Jacuzzi and smart-home features.

Nearby on the bayfront is Casa Bahia, a three-story, newly completed estate that hit the market in September for $50 million. That was also reduced earlier this year to $43 million as buyers and agents shift their pricing in response to a slow market.