The Real Deal Miami

Brickell Flatiron taps Fortune to handle sales

Cervera lost the project last month
By Katherine Kallergis | September 27, 2017 01:00PM

Ugo Colombo, Edgardo Defortuna and Brickell Flatiron

About a month after cutting ties with Cervera Real Estate, developer Ugo Colombo hired a new sales and marketing firm.

Colombo’s CMC Group brought on Fortune International Group to handle the exclusive sales and marketing of Brickell Flatiron, a 64-story, 549-unit condo tower under construction at 1001 South Miami Avenue, according to a marketing email blast. Cervera lost the project in late August.

Fortune’s newly hired Carolina Rainer will be the sales director, and agents Adriana Brito, Christopher Suarez and Andres Villalobos will be part of the sales team.

Brickell Flatiron is 70 percent sold, a spokesperson said. Prices range from about $500,000 to $2.5 million, and up to $15.5 million for penthouses. Units will range from one to five bedrooms and will go up to nearly 6,300 square feet.

The new assignment comes as Fortune wraps up sales and marketing of its other Brickell projects, including the Related Group’s SLS Lux and Brickell Heights, the latter of which was delivered earlier this year and sold out for about $500 million.

Brickell Flatiron, which was designed by architect Luis Revuelta, will be delivered in June 2019. Construction is on the 16th floor. In March, the developer closed on $236 million in construction financing, including $138.3 million from Bank of the Ozarks.

At 736 feet, the building will be among the tallest towers in Miami, behind Panorama Tower, which will be 830 feet tall when it opens later this year. Brickell Flatiron’s amenities include a rooftop spa, pool and gym, a theater, billiard and cigar room, a wine cellar and a 24-hour concierge and parking valet. The condo tower will also feature interiors by Massimo Iosa Ghini of Italy’s Iosa Ghini Associati.