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SoFla RE marketing whiz Andrea Greenberg dies at 53

Real estate marketer worked at Fortune, Douglas Elliman before starting her own firm this year

Andrea Greenberg
Andrea Greenberg

From TRD Miami: Andrea Greenberg, a real estate marketing guru who spent much of her career at Fortune International Group, was found dead at her Miami home early Tuesday. She was 53.

Her partner of 17 years, Alejandro Aparicio, told The Real Deal that she had fallen asleep on the couch in the living room watching television at about 10:30 p.m. When he tried to wake her at about 12:30 a.m. or 1 a.m., she was unresponsive.

“She was perfectly fine and she just passed away in her sleep,” he said.

The hospital said it may have been a heart attack, but an autopsy is being performed to determine the cause of death, Aparicio said.

A spokesperson for the Miami-Dade Medical Examiner’s Office confirmed to TRD that she had been transferred there so that an autopsy may be conducted.

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Greenberg worked at Fortune for more than 16 years and rose through the ranks to become the firm’s vice president of marketing. She led the Jade brand from inception, which includes Jade Residences at Brickell Bay, Jade Beach, Jade Ocean and Jade Signature towers. Greenberg also worked on Ritz-Carlton Residences Sunny Isles Beach, SLS Brickell and other Fortune projects.

“We are deeply saddened to learn that Andrea Greenberg has passed away,” Fortune president and CEO Edgardo Defortuna said in a statement. “Andrea was an integral part of the Fortune family for more than 16 years and a true industry professional. We all mourn her passing and extend our heartfelt sympathies to her family, friends and colleagues.”

Greenberg left Fortune in summer of 2016, and joined Douglas Elliman Florida as chief marketing officer in November. She left about three months later and started her own consulting firm.

Aparicio said Greenberg was very happy that she had decided to work for herself and had scored several major clients.

“She was an incredible professional with work ethics and loyalty I haven’t seen ever in anyone else, and she was very good at what she did…,” he said. “She was just an incredible human being…. She had her whole life in front of her.”

Services are expected on Thursday or Friday.