Could Coral Gables lose the rights to Miracle Mile name?

Owner of Las Vegas shops wants to trademark the moniker

Miami /
Oct.October 11, 2017 05:15 PM

The city of Coral Gables is now looking at trademarking the city’s “jewel,” Miracle Mile.

Now that Illinois-based Institutional Mall Investors is applying to trademark its Miracle Mile Shops in Las Vegas, the City Beautiful wants to protect the popular retail street, according to the Miami Herald.

The street, which is Coral Way from Southwest 37th Avenue to 42nd Avenue, has been known as Miracle Mile since 1947. City attorney Craig Leen told the newspaper that his goal is to trademark the Gables’ use and oppose Institutional Mall Investors to the extent that it infringes on the Gables.

A number of businesses, including bridal stores, restaurants and bars are tenants of the Mile. The downtown Gables street is also in the midst of a multimillion-dollar renovation that has faced a number of delays.

Institutional Mall Investors bought the Miracle Mile Shops, which received the name in 2007, in 2016. An attorney for the owner said she hasn’t heard from Coral Gables about the trademark application.

In 2006, the Gables filed a trademark for the nickname “City Beautiful,” a moniker also used by Orlando. [Miami Herald] – Katherine Kallergis


Related Articles

arrow_forward_ios
John Ruiz sells waterfront Coral Gables mansion for $14M
John Ruiz sells waterfront Coral Gables mansion for $14M
John Ruiz sells waterfront Coral Gables mansion for $14M
Fortune International Realty’s former Miami office sells for $8M
Fortune International Realty’s former Miami office sells for $8M
Fortune International Realty’s former Miami office sells for $8M
Bar Invest Group CEO Jacques Barbera and MV Group USA CEO Manny Varas with 440 Costanera Road (Bar Invest Group, MV Group USA)
Builder sells his Cocoplum home to Bar Invest CEO for $16M
Builder sells his Cocoplum home to Bar Invest CEO for $16M
John Ruiz with 530 Arvida Parkway (LPG for One Sotheby’s International Realty, John Ruiz)
Fresh off Lionheart SPAC merger, John Ruiz drops $25M on Gables Estates mansion
Fresh off Lionheart SPAC merger, John Ruiz drops $25M on Gables Estates mansion
 Shoma Group CEO Masoud Shojaee and his company's headquarters at 201 Sevilla Avenue in Coral Gables (Shoma, Google Maps)
Shoma Group HQ faces foreclosure over allegedly unauthorized construction: lawsuit
Shoma Group HQ faces foreclosure over allegedly unauthorized construction: lawsuit
Rendering of the Legacy Hotel & Residences and exam room (Legacy Hotel & Residences)
Lease roundup: Blue Zones to run Legacy Hotel & Residences health and wellness hub at Miami Worldcenter & more
Lease roundup: Blue Zones to run Legacy Hotel & Residences health and wellness hub at Miami Worldcenter & more
Robert Finvarb and Abraham “Abie” Hidary with the site at 2534 North Miami Avenue (Koniver Stern Group)
Hidrock Properties, Robert Finvarb pay $13M for Wynwood site
Hidrock Properties, Robert Finvarb pay $13M for Wynwood site
South Miami-Dade developer Wayne Rosen sells waterfront Coral Gables home for $7M
South Miami-Dade developer Wayne Rosen sells waterfront Coral Gables home for $7M
South Miami-Dade developer Wayne Rosen sells waterfront Coral Gables home for $7M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...