Could Coral Gables lose the rights to Miracle Mile name?

Owner of Las Vegas shops wants to trademark the moniker

Oct.October 11, 2017 05:15 PM

Miracle Mile (Credit: Marc Averette)

The city of Coral Gables is now looking at trademarking the city’s “jewel,” Miracle Mile.

Now that Illinois-based Institutional Mall Investors is applying to trademark its Miracle Mile Shops in Las Vegas, the City Beautiful wants to protect the popular retail street, according to the Miami Herald.

The street, which is Coral Way from Southwest 37th Avenue to 42nd Avenue, has been known as Miracle Mile since 1947. City attorney Craig Leen told the newspaper that his goal is to trademark the Gables’ use and oppose Institutional Mall Investors to the extent that it infringes on the Gables.

A number of businesses, including bridal stores, restaurants and bars are tenants of the Mile. The downtown Gables street is also in the midst of a multimillion-dollar renovation that has faced a number of delays.

Institutional Mall Investors bought the Miracle Mile Shops, which received the name in 2007, in 2016. An attorney for the owner said she hasn’t heard from Coral Gables about the trademark application.

In 2006, the Gables filed a trademark for the nickname “City Beautiful,” a moniker also used by Orlando. [Miami Herald] – Katherine Kallergis

Related Articles

From left: Phil Gutman, Camilo Lopez and Herve Barbera, with Ofizzina

Bar Invest Group buys office condos in Coral Gables, plans new HQ

Masoud Shojaee and 3650 Bird Road (Credit: Google Maps)

Shoma plans two-tower rental project near Coral Gables

Greystar’s Bob Faith, The Mile (Credit: BuzzBuzzHome)

Greystar sells The Mile apartments for $40M

6855 Sunrise Drive (Credit: Google Maps)

Financier drops $13M for waterfront Coral Gables estate

Liz Hogan and 21 Casuarina Concourse

The biggest piece of land in Gables Estates just hit the market for $50M

2965 West Corporate Lakes Boulevard and Black Creek Group CEO Raj Dhanda (Credit: Google Maps, Blue Vault)

TIAA sells Weston warehouse for $33M

A rendering of CocoWalk (Credit: iStock)

Sweetgreen expanding to Florida with first locations in Miami

5400 Hammock Drive and Timbaland (Credit: Getty Images)

Timbaland drops $8M on Coral Gables mansion