First Airbnb-branded apartments coming to the US

Miami-based Newgard will open the Airbnb rental building next year

Oct.October 12, 2017 02:00 PM

Photo illustration (Credit: Airbnb, Getty)

If you can’t beat them, join them?

Miami-based Newgard Development Group is partnering with Airbnb on the first Airbnb-branded apartment building in the U.S., according to Bloomberg. The move comes as the short-term rental giant tries to woo developers and property managers to allow Airbnb rentals.

The 324-unit building, which will be built just outside of Orlando in Kissimmee, will feature hotel-like amenities and encourage tenants to sublease their spaces online, Bloomberg reported. Niido Powered by Airbnb, slated to open in the first quarter of next year, will also have keyless entry and on-demand concierge services via an app. Tenants will be allowed to rent their units on Airbnb for up to 180 nights a year.

The partnership plans on bringing the concept to other cities in the Southeastern U.S., and plans to announce a Miami building early next year, according to a spokesperson. Niido is currently working on development and acquisition opportunities in Miami-Dade.

Airbnb’s critics, who include landlords and hoteliers, say the platform increases housing costs and breaks zoning rules. By partnering with a developer, it hopes to legitimize the site among landlords and developers. “We’re trying to make sure that home-sharing is not done in the shadows,” JaJa Jackson, a director of global partnerships at Airbnb, told Bloomberg.

San Francisco-based Airbnb launched a profit-sharing agreement last year to provide property management companies a share of the hosts’ revenue.

Newgard, led by president and CEO Harvey Hernandez, has targeted users of the sharing economy before. The developer delivered the parking space-less Centro, a condo building in downtown Miami, last year. [Bloomberg]Katherine Kallergis

Related Articles

Miami skyline (Credit: iStock and Wikipedia)

South Florida by the numbers: Super Bowl LIV Impact

Airbnb operators cash In On Super Bowl LIV

South Florida Airbnb hosts cash in on Super Bowl LIV

Harvey Hernandez (Credit: Airbnb and iStock)

Harvey Hernandez fights back against Airbnb

Airbnb hosts gear up for Super Bowl LIV

Airbnb hosts score 34K bookings for Super Bowl LIV — more than for Art Basel

Harvey Hernandez and Michael Patrizio

Newgard hires Terra exec as SVP of development

From left: Andrea and Renzo Rosso

Diesel family dishes on Wynwood condo project

Rendering of One Eleven Wynwood Hotel by Sonder and Eduardo Vargas, Andres Hogg and Andres Klein

Sonder inks lease for flagship Wynwood hotel

Gustavo Miculitzki, Jon Paul Perez, and Jay Roberts with a rendering of the project

Related, Block Capital sign deal with short-term rental operator