Alexandra Elfmont, a top marketing executive at Cervera Real Estate, has joined Engel & Völkers Miami as executive vice president.
Alexandra Elfmont was with Cervera for five years, most recently as vice president of marketing for the brokerage’s development division. Elfmont is shifting away from a marketing-focused role to oversee strategy, sales management, business development, recruitment and retention at Engel & Völkers Miami.
At Cervera, she worked on marketing for roughly 25 projects, including Elysee Miami, Aria on the Bay, the Bond on Brickell and more recently, Aston Martin Residences and University Bridge Residences.
“It was a very hard decision because I loved working at Cervera and loved the people I worked with, but I was looking to take that next step in my career,” Elfmont said.
She’ll work closely with the brokerage’s license partner and president, Irving Padron, to oversee growth at the luxury brokerage. Engel & Völkers Miami has nearly 60 agents, and Elfmont plans to hire top producers to bring that number up to roughly 100. The firm also plans to expand geographically with new offices in Miami neighborhoods that may include downtown/Brickell, Miami Beach, Key Biscayne and Aventura.
Earlier this year, Lourdes Alatriste returned to Engel & Völkers as a partner and private office advisor. Alatriste joined One Sotheby’s International Realty in 2015 as executive director of international real estate, but returned to Engel & Völkers in June.
Alicia Cervera Lamadrid, Cervera’s managing partner, said in a statement that the firm wishes her well in her career.