Airbnb’s “easy growth” may be ending

A new survey by Morgan Stanley finds the originality of Airbnb is wearing thin

Miami /
Nov.November 12, 2017 11:00 AM

(Back photo: Open Grid Scheduler/Flickr; front photo: Pixabay)

From TRD New York: For the time being, at least, Morgan Stanley believes the future for hotels is looking brighter, while the newness of Airbnb wears thin and safety concerns loom large.

A new Morgan Stanley survey showed Airbnb’s growth is slowing — a finding which resulted in the firm increasing its forecast for the hotel industry’s revenue per available room.

Though the number of travelers booking their accommodations through Airbnb is still rising, 80 percent of travelers are now knowledgeable of the service and many still choose other options. The finding makes Morgan Stanley’s Brian Nowak believes Airbnb has reached the end of “easy growth,” according to Barron’s.

The survey also found that an increasing number of respondents who hadn’t booked through Airbnb said they didn’t use the service because of concerns about safety and privacy. [Barron’s] — E.K. Hudson


Related Articles

arrow_forward_ios
Developer Jeffrey Soffer and the JW Turnberry resort at 19999 West Country Club Drive in Aventura (Getty, TripAdvisor)
Jeffrey Soffer’s Turnberry Isle resort scores $412M refi from Bank of China
Jeffrey Soffer’s Turnberry Isle resort scores $412M refi from Bank of China
Frank Pellegrino Jr. with Loews Miami Beach and Loews Hotel owner Jonathan Tisch (Rao's, Google Maps, Getty)
Iconic NYC eatery Rao’s to open at Loews Miami Beach
Iconic NYC eatery Rao’s to open at Loews Miami Beach
G6 Hospitality CEO Rob Palleschi and the Motel 6 at 825 East Dania Beach Boulevard (LinkedIn, Google Maps)
Blackstone sells five South Florida budget hotels for $61M
Blackstone sells five South Florida budget hotels for $61M
Hyatt CEO Mark Hoplamazian and Gencom Founder and Principal Karim Alibhai with a rendering of the proposed three-tower development at 400 Southeast Second Avenue (James L. Knight Center) (LinkedIn, Gencom, Arquitectonica)
Hyatt, Gencom score Miami commission approval for James L. Knight Center referendum
Hyatt, Gencom score Miami commission approval for James L. Knight Center referendum
NR Investments' Ron Gottesmann and Nir Shoshani (top) and a rendering of  the development in Allapattah (NR Investments, DPZ CoDesign)
NR Investments wants to build mixed-use complex in Miami’s Allapattah
NR Investments wants to build mixed-use complex in Miami’s Allapattah
Domenic Gatto and Banyan Cay Resort and Club (Linkedin, Banyan Cay, Illustration by The Real Deal with Getty)
Developers of troubled West Palm resort project facing $61M foreclosure
Developers of troubled West Palm resort project facing $61M foreclosure
Jamestown CEO Matt Bronfman and the 727 Collins Apartments at 727 Collins Avenue in Miami Beach (Getty, Google Maps, Jamestown)
Former low-income South Beach apartments hit market as possible hotel conversion
Former low-income South Beach apartments hit market as possible hotel conversion
From left: Witkoff’s Steve Witkoff and Monroe Capital’s Theodore Koenig with the Shore Club
Witkoff, Monroe sued over alleged “crooked and secretive land grab” of Shore Club in South Beach
Witkoff, Monroe sued over alleged “crooked and secretive land grab” of Shore Club in South Beach
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...